A website is a collection of hyperlinked web pages and resources, defined and accessible by a web address. A site is developed using web programming languages, then hosted on a web server accessible via the global Internet, a local intranet, or any other network. All the public web sites constitute the World Wide Web.
A URL (Uniform Resource Locator), commonly referred to as a web address, is a uniform string that identifies a World Wide Web resource by its location and specifies the Internet protocol for retrieving it (e.g. http or https). It can locate various data formats: HTML document, image, sound….
For example, the URL of this site is: https://web3000.fr/
URLs are a creation of the World Wide Web and are used to identify pages and websites. They are also called by metonymy web addresses. The article on web addresses deals with the identity of web sites and the technical, economic and legal aspects related to them, as well as the different translations in French of the acronym URL.
Online commerce, electronic commerce or e-commerce, is the monetary exchange of goods, services or information via computer networks, particularly the Internet.
Marketplace, which can be translated as “market” or “marketplace” in English, can refer to :
A marketplace, in e-commerce: a platform for connecting customers with many suppliers, who may be individuals. A marketplace functions as an online platform that connects sellers, retailers and third-party buyers. For its proper functioning, partners also come into play to provide delivery or payment services for example.
To be paid, the marketplace takes a percentage of the sale of these products.
A marketplace generally has two sales platform formats: resale and agency. The first format offers a resale system. The retailer buys these products at a wholesale price, then the platform offers the products online for resale to consumers. The retailers sell their products directly on the platform, but a portion of the revenue goes to the third-party platform. The second works like the services offered by the company Mirakl, i.e. a company that implements the marketplace and takes a share of the sales. This e-Commerce tool has exploded during the 20th century with the emergence of online giants such as Amazon or Alibaba.
Search engine optimization, also known as SEO, includes all the techniques that aim to improve the positioning of a page, a site or a web application in the results page of a search engine (SERP for search engine results page).
These techniques seek to improve the understanding and consideration of the theme and content of one or all pages of a website by the ranking algorithm of search engines.
The objective is to improve the positioning of a web page in the search results pages. The positioning of a site is considered good when it is ranked in the first page of search results and therefore in one of the first seven to ten natural responses of a search on keywords that correspond precisely to its theme.
SEO seeks to generate organic results (i.e. “natural”), unlike paid search (or SEA, for search engine advertising) which allows the placement of sponsored links or paid advertisements, generally in the most visible positions.
UX or User Experience is the quality of the user’s experience in digital or physical environments. It is a notion that is becoming more and more common where, until recently, the notions of software ergonomics and usability were used.
The notion of user experience marks a disciplinary (multidisciplinary), methodological and conceptual evolution in the way of conceiving the relationship of the user to products and technical systems, on the one hand, and of considering their “ergonomic” quality, on the other. This evolution involves taking into account the non-instrumental characteristics (not related to efficiency, safety or reliability) of products and technical systems, i.e. appearance, aesthetics, pleasure, emotion…
Growth hacking is the activity of “activating the growth” of a company, especially a startup, through a set of marketing techniques that allow for a rapid and significant acceleration of its revenue growth. The term is part of the marketing and business jargon of startups.
Imported from the United States, the word appeared in 2010, created by Sean Ellis, the founder of growthhackers.com. The Growth Hacker tries to optimize the conversion tunnel by optimizing each step of this cycle with experiments that allow the company to grow.
Growth hacking is used, mostly, by e-services companies such as Airbnb, Facebook, Dropbox, Groupon, Instagram, LinkedIn, Pinterest, Twitter, YouTube, but also by start-ups that need rapid growth.
A Growth Hacker is a marketing and programming savvy, curious and creative Person who uses data-driven analytics techniques to bootstrap and optimize business growth.
Community Manager (CM) is a profession that consists in animating and federating communities on the Internet for a company, a brand, a celebrity, an institution or a local authority.
Deeply linked to web 2.0 and the development of social networks, the profession is still evolving today. The heart of the profession lies in the interaction and exchange with Internet users (animation, moderation); but the community manager can occupy various activities depending on the context.
The term Community Manager is included in the Petit Larousse 2016, confirming the use of this anglicism in the French language.
A Channel Manager is a software tool generally proposed to work as a software as a service, which has the function of feeding and automating the different channels or computer distribution platforms chosen by the user. The hotel sector uses this type of tool to update the availability and characteristics of prices and commercial conditions of their accommodations on the different reservation platforms (Online Travel Agency or OTA, tourist office, etc.).
A Channel Manager thus creates a bidirectional IT connector to the IT platforms by centralizing the information. It also enables the transmission of information to be automated without having to repeat the operation for each distribution channel. It also allows to synchronize the availability of accommodations in order to avoid overbooking (when an accommodation is sold on one platform, it is immediately displayed as unavailable on the others).
The most well-known distribution platforms or OTAs are: Airbnb, Booking.com, Expedia, Tripadvisor.
A Non-Fungible Token (NFT) is a valued data composed of a type of cryptographic token that represents an object (often digital), to which is attached a digital identity (linked to at least one owner). This data is stored and authenticated thanks to a blockchain protocol, which gives it its first value. A non-fungible token is often presented as a title deed, recorded in a public and decentralized digital register.
From a technical point of view, non-fungible tokens are not interchangeable. This uniqueness of each token contrasts with the fungibility of crypto-currency units like Bitcoin and many utility tokens. Thus, the value of a token is determined by the play of supply and demand, without market regulation, and linked to the symbolic value associated with the object represented, as well as the price of the cryptocurrency used.
A metaverse is a virtual world. The term is regularly used to describe a future version of the Internet where virtual, persistent and shared spaces are accessible via 3D or 2D interaction in videoconference.
Another definition sees the metaverse as the set of virtual worlds connected to the Internet, which are perceived as augmented reality.
The term “metavers” comes from the contraction of meta and universe. The metaverse is therefore a meta universe, or a universe that goes beyond the one we know. It is therefore a structured and open virtual world.
User Generated Content (UGC)
User-generated content (UGC), also known as user-created content (UCC), is any form of content, such as images, videos, text and audio, that has been posted by users on online platforms such as social media, discussion forums and wikis. It is a product created by consumers to disseminate information about online products or the companies that market them.
User-generated content is used for a wide range of applications, including problem solving, news, entertainment, customer engagement, advertising, gossip, research and more. It’s an example of the democratization of content production and the flattening of traditional media hierarchies. The BBC adopted a user-generated content platform for its websites in 2005, and TIME magazine named “You” as its Person of the Year in 2006, referring to the rise of user-generated content production on Web 2.0 platforms. CNN has also developed a similar user-generated content platform called iReport. By 2020, companies will increasingly rely on UGC to promote their products, as it is seen as a cost-effective and authentic way to build brand image and sales. Due to the possibilities offered by new media and technologies, such as low cost and low barriers to entry, the Internet is an easy platform to create and distribute user-generated content, allowing for the rapid dissemination of information following an event.
A cookie is defined by the HTTP communication protocol as a short text sent by an HTTP server to an HTTP client, which the latter will send back the next time it connects to servers sharing the same domain name.
Invented in 1994, the connection cookie is a text containing an arbitrary sequence of key-value pairs. It allows websites to track users as they move from one page to another on the site, and even when they return a few days later in the case of cookies stored on the visitor’s terminal. Cookies are used, for example, to identify the session of an Internet user connected to his or her computer account. More generally, cookies are used to link any status information, such as display preferences or the contents of a shopping cart, to a visit.
Cookies have always been somewhat controversial because they allow tracking of users visiting seemingly unrelated Web sites, as long as those sites all use the same Web tracking vendor, such as an advertising company. Most web browsers allow users to manage cookies (storage time, selective deletion). In the European Union, Web sites that comply with the July 12, 2002 directive on privacy protection in the electronic communications sector also allow users to selectively accept cookies.
A pop-up window, sometimes called an intruder window or modal window or pop-up window or pop-up ad, is a secondary window that appears on top of the main browser window when browsing the Internet.
It is commonly used to display advertising messages, a warning or a notification. However, some sites are designed entirely to be viewed in a pop-up window that opens in a container.
Some sites that contain additional functionality (often in Adobe Flash), such as an audio or video player, require the use of this pop-up window system, as these features launch in a pop-up window.
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